Life is a branded experience. From the mouthwash you use (or don't use--I'm not sure yet what type of person you are) in the morning to the sheets you sleep in at night, we rely on brands to tell us what type of quality we're getting with each purchase we make. Why do the name brands have such armies of loyal customers? It's because over time they've built their brands and the meanings behind them in the mind of the consumer.
TYGR's core principle is "build your brand". That is the mission here--not dollars and cents. This is because focusing on money provides only short term gains. Keeping the focus on the brand and real missions and visions of the company, however, will build real success for the future. Brand comes first--money will follow as an consequence of quality and reputation.
The digital age we live in has transformed humans into screen watchers, swipers, texters, and bluetooth wearing robots. (Remember that guy on the first season of Shark Tank with the implantable earpiece? That may have been too early at the time, but we are definitely headed in that direction.) To make a long story short, social media, pay-per-click (PPC) advertising, and blogging/vlogging are some of the most critical components of your business's marketing strategy. We are now digital creatures! We need to act accordingly with our marketing efforts.
With our digital marketing retainers, we help you keep your current customers connected and interactive, while reaching out to capture even more of your target market. Not only is digital advertising generally more affordable than traditional forms of media, but it is often more effective, and it provides us with richer data! Our team will help you create content, engage with your customer community, and reach new, untapped audiences with our ads, posts, and blogs. Are you ready to go digital?! Talk to us today.
Sometimes even the most effective entrepreneurs and business people need to get ideas out of their own heads and into conversations with other like-minded individuals. Collaboration with others can help bring clarity, perspective, and new life to the projects we take on, and it can help break through the roadblocks we face along the way. At TYGR, we are huge fans of "think tank" strategy sessions--amongst ourselves, with trusted consultants, and especially with our clients.
Schedule strategy sessions with us and our Creative Director, Tyler, will give you a call to discuss your business goals and offer valuable advice, tools, and action steps to move you along your success path. Ready to talk strategy?